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    <description>Notes on code, engineering leadership, and the occasional short story — all filtered through years of building software and leading the people who build it.</description>
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    <lastBuildDate>Mon, 24 Aug 2026 12:57:38 +0000</lastBuildDate>
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      <title>The Durable Shape of Product Engineering</title>
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      <pubDate>Mon, 24 Aug 2026 00:00:00 +0000</pubDate>
      <description>Airtable spun one product into a separate company before selling the rest. I think that detail explains most of this year.</description>
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      <title>Effort Is the Whole Game</title>
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      <pubDate>Tue, 14 Jul 2026 00:00:00 +0000</pubDate>
      <description>What happens when we delegate effort?</description>
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      <title>Rising Floor, Runaway Ceiling</title>
      <link>https://juanloco.dev/posts/rising-floor-runaway-ceiling/</link>
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      <pubDate>Mon, 06 Jul 2026 00:00:00 +0000</pubDate>
      <description>A short story about two coworkers, one tool, and the difference between using a machine and building with one.</description>
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